Der nächste Schritt in der Evolution des digitalen Marketings ist die Werbung im Metaverse. Wie sieht Werbung im virtuellen Raum heute aus, was ist dafür nötig, für wen ist es sinnvoll und welche Vorteile hat es?
Stefan Doll, CEO von 42Meta, dem größten Dienstleister für programmatische Werbung im Metaverse, zeigt was bereits heute im Bereich Werbung, Programmatic Advertising und Tracking im Metaverse möglich ist.
About Stefan:
Stefan Doll is an old acquaintance in the German marketing scene. His first steps in the digital business were at digital creative agencies, followed by the founding and a board position at SMAXS AG, a provider of mobile content, as well as engagements at AdPepper AG, the Publicis Groupe S.A. He spent a large part of his professional career at Metapeople GmbH, where he worked in management. Stefan has extensive experience in mobile and digital content, programmatic advertising, performance marketing and many other areas of digital business. He combines experience from almost all channels, with high creativity. As founder and CEO of 42Meta, the world's largest service provider.
