In the Web3 era, the integration of blockchain technology and NFTs is revolutionizing how brands interact with their customers. Join us as we explore how global brands are leveraging the transparent and immutable nature of the blockchain to create innovative loyalty and membership programs. Discover how NFTs are enabling brands to provide improved reward systems, offering exclusive access to digital assets, events, and experiences. Learn how customer wallets serve as a treasure trove of insights into member interests and behaviors, offering brands a unique window into their audience in a cookieless future. Dive into real-world examples and success stories, and walk away with actionable strategies to reimagine your loyalty programs in the era of decentralized, blockchain-powered brand engagement. Don't miss this chance to get ahead of the curve and seize the opportunities that the Web3 revolution brings to the world of marketing!
About Anne: Anne Greul is co-founder and CEO of Moonblock. After researching how cognitive biases hinder the adoption of new technologies during her PhD, she decided to leave academia to put her insights into practice. Before starting Moonblock, she consulted global brands on digital transformation at McKinsey & Company, invested in early-stage startups as the Managing Partner of the Silicon Valley based California Innovation Fund, and co-founded a deep-tech office for Audi in Boston. Anne holds degrees in Behavioral Economics and Technology Management from TU Munich and CDTM and studied abroad at UC Berkeley and Stanford.
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