In this session you will receive insights on the underlying brand strategy, go-to-market approach, key marketing tactics, campaign narrative and cultural significance of the ART2PEOPLE x Mercedes-Benz G-Wagon NFT project.
About Can-Florian:
Can-Florian is a serial entrepreneur with the vision to leverage innovation to secure our cultural heritage while pioneering the new. His profound experience in brand development and crafting compelling stories, Can-Florian is a driving force behind innovative projects with legacy brands. C|A Agentur is his agency and with the artist collective ART2PEOPLE, he serves artists by offering his infrastructure to foster their talent and unlock new realms of creative expressions through innovation. Can-Florian is also the creator of the infamous NFT project: NFG by art2people x Mercedes-Benz G-Wagon.
