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Johannes Plass & Burkhard Müller - AI for Brands - w3.vision x DMEXCO 2023

From brand guidelines to brand intelligence. The quality of branding depends on how it is implemented and applied. For the first time, non-designers can independently generate content that automatically follows brand guidelines. At DMEXCO 2023, Mutabor will officially launch version 1.0 of its AI tool for brands.

About Johannes: I believe in the power of great design and the magic of interdisciplinarity.« As co-founder of Mutabor - Germany's largest independent design agency, Johannes Plass has been driving the cross-disciplinary transformation of brands for over 25 years. As CEO, Johannes today orchestrates 4 specialized units with 180 permanent Mutaborians in the specialist areas of new brand, new content, new spaces and new technologies.

About Burkhard: MUTABOR drives change of companies, brands and organisations. My mission is to inspire brands to embrace new technologies. I have been leading DAX 40 companies in their digital transformation for 20 years. My solutions are used by hundreds of thousands of people every day. Besides MUTABOR, I am an ADC board member, speaker and author on the topics of digitalisation, web3, sustainability and the future of web.

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