Welcome to the experience age. And beyond. What does that mean for marketeers? Which roles do love brands play in the game of future activation? And why especially Web3 is a core player for your Customer Experience team? Join us for a short flight into the future of storytelling and immersive experiences.
About Katarina: Katarina Preikschat is a Manager at MHP and leads the Blockchain/Web3 topic. She has been working in the crypto space since 2016. As an industrial engineer, passionate part of the Digital Innovation and Strategy team and guest lecturer, Katarina is always interested in the impact of new technologies on our economy, environment and daily life. With her passion for blockchain and related topics, she transforms various automotive and non-automotive clients as well as MHP into the new era of the internet, called Web3. She accompanies clients from the initial exploration, through the use and business case creation, to the implementation and integration into existing system and business landscapes – always with the goal of leveraging meaningful potentials while considering sustainability by design.
About Timo: As an Associated Partner at MHP in the area of Customer Experience Strategy, Timo Hallwachs supports national and international clients in developing and implementing strategies and concepts for future brand and sales management as well as holistic customer experiences across all analogue and digital touchpoints. As a member of the Customer Interaction Management Competence Centre, he focuses in particular on the analysis of trends and their relevance for innovative customer journeys, value-adding use cases and new business models. Timo's strongly entrepreneurial, strategic and creative mindset is based on over 25 years of experience in various roles as Managing Director, Creative Director or Strategic Consultant in the automotive, tech, lifestyle and luxury goods industries.
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