The way retailers and brands engage with customers has not changed for the last decades. As customers become influencers and the concepts of loyalty and community intermingle - NFTs and other web3 based technologies offer solutions and create entirely new possibilities for customer engagement. At the same time - with 80% of all commerce happening in retail - a massive opportunity to onboard the next billion onto web3 is hiding in plain sight. We'll explore some real world case studies and illustrate how brands and retailers can use tools like ownd.by to build lasting and valuable customer relationships.
About Mitual:
Mitul is Founder & CEO of refive and it’s Web3 arm ownd.by . He has spent his career helping enterprise brands and retailers use data to build stronger customer relationships. He started dabbling in crypto early, losing his first ETH in the original DAO hack, and has been supporting projects that increase real-world adoption of crypto, blockchain, and web3 technologies ever since. With ownd.by he finally has the opportunity to combine his experience in customer engagement with his passion for web3 technologies. When he’s not building things he can be found running, doing improv, baking pizzas or watching Seinfeld re-runs.
