Join us for an exciting keynote discussion where Jägermeister and Value of We take the stage to delve into the brand's journey into the Web3 space. As a champion of best night experiences, Jägermeister's pioneering spirit led them to embrace the cutting-edge world of Web3.
Moderated by Richard Petrich (Managing Director, Value of We - the agency guiding Jägermeister on their Web3 journey), Sven Schindler (Global Head of Brand & Digital, Jägermeister) will share insights into the brand's successful partnership with Hape, and how their journey has continued since then. Together they will discuss the challenges and learnings from the viewpoint of a traditional brand navigating the Web3 landscape, and look ahead to where the world of Web3 may take them.
About Susanne: Susanne Wehr is set out to implement eCommerce as a third sales channel at Jägermeister, thereby challenging the brand to be more user-centric and strengthening the commercial side of the business. Prior to her current role, Susanne gained several years of digital experience at Coca-Cola in Berlin and Atlanta.
About Richard: Richard has spent his career at the intersection of technology and entrepreneurship, launching startups and co-founding 'Value of We,‘ a hybrid-agency designed to connect companies with emerging technologies like AI, MR, Gaming and Web3. He is passionate about exploring digital behaviors to aid businesses in integrating new technologies smoothly and efficiently. With a vision to be a reliable guide in the complex digital landscape, 'Value of We' strives to reconcile human behaviors with digital realities. Their approach has been recognized by a diverse range of clients, including Jägermeister, Ralph Lauren, Red Bull and Mastercard. Above all, Richard is driven by the goal of helping businesses adapt and thrive in the rapidly evolving digital world.
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