Web3 is all about community, prompting companies to rethink how they interact with their audience. Nowadays, activations like gamification, storytelling, and common interests have become integral to core business strategies, but how do we leverage them in a world where capturing attention is increasingly challenging? Blockchain technologies offer a variety of new opportunities to enhance engagement and strengthen brand connections. In this panel, you'll learn how different industries make use of these possibilities.
About Nadini Sathiyarajan: Nadini Sathiyarajan is the Head of Communications at the global sports entertainment company Sorare and is responsible for the development and implementation of the communication strategy. In addition to establishing sustainable media relations, her focus includes crisis management, communication of regulatory matters, and internal communication.
Previously, Nadini worked as the Head of Communications for the French fintech Qonto, and also as the Head of Communications for France and BeNeLux for Spotify.
The concept of Sorare is revolutionizing the digital fan experience and has so far captivated over 5 million users from 180 countries. More than 300 clubs and organizations, including the Premier League, La Liga, Bundesliga, Serie A, MLS, NBA, NBPA, MLB, and MLBPA, are partners with the company and are collectively building the next big player in sports entertainment.
About Fabian Tröltzsch: Building a community of web2 and web3 freelancers, especially for developers that want to build on the Internet Computer Blockchain.
About Lucas Verra: Lucas' current role is a natural progression of his early fascination with the evolving internet. As the founder of POAP. FR Studio, he wants to create a sense of excitement and curiosity for brands and individuals who are diving into the emerging Web3 space. It's these moments that he values highly in his life. Much of what he does, he does because he feels it may later become a memory. With this attitude, Lucas not only fits into the POAP ecosystem but also wants to develop it as much as possible.Together with POAP, Lucas has been able to participate in unique and innovative projects, collaborating with a full range of corporate clients, such as pharma giant Bayer, retail powerhouse Adidas, esteemed editorial Vogue, fashion-forward Kenzo, luxury beauty brand Charlotte Tilbury, and tech leader Salesforce. These projects include an experiential treasure hunt at the NXT Museum, which made the art exhibition more accessible to visitors, and an exhibition at the Strozzi Palazzo in Florence.POAP is the key to entering Web3 in an entertaining way and generating engagement in the community – in the realms of fashion, art, and technology alike, as evidenced by Lucas' impressive portfolio of collaborations.
About Florian Suckfüll: Florian is co-founder of the Web3 consultancy minth and responsible for the operational business.Besides designing and implementing Web3 projects for brands like Foot Locker that are 100% focused on achieving business goals, he and his two co-founders also built the software product Berryfy, which enables B2C companies to maximize customer lifetime value and convert customers into fans.
About Jonathan Kuhl: Co-Founder of w3.fund. Make Web3 through real world use cases, mainstream ready.
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